LEGACY BUSINESS PARKSpace for
your next move.GRIMES, IOWA ↗
your next move.GRIMES, IOWA ↗
01
A destination for the development
A campaign-driven property experience that connects capabilities, location, specifications and inquiry.
A PRIVATE PERSPECTIVE FOR ANDERSON PROPERTIES / 2026
Built on legacy.
Ready for what's next.
You have spent more than four decades creating space for businesses to grow. There is an opportunity to make that advantage work even harder.
01 / THE PERSPECTIVESTRONG FOUNDATIONS. NEW POSSIBILITIES.
FIRST, AN OBSERVATION.
The buildings
are the beginning.
Not the whole story.
Anderson Properties knows how to identify a business need, develop for it and stand behind what it builds.
That is more than a property offering. It is a compelling competitive story—one that can be made clearer, more visible and more useful to the people making leasing and expansion decisions.
See the opportunity at Legacy ParkTHE STORY BEHIND THE BUSINESS
Bill Anderson needed warehouse space for his own retail business. He built it. Then he recognized that other businesses needed it, too.
THAT INSTINCT HAS BEEN THE FOUNDATION OF ANDERSON PROPERTIES SINCE 1984.1984↗THE YEAR THE STORY BEGAN
30+PROPERTIES REPORTED
1.5MSQUARE FEET REPORTED
Historical portfolio figures and origin story reported by Anderson Properties. Company history ↗
BUILD THE PLACE✳MAKE THE POSSIBILITY VISIBLE✳GROW THE LEGACY✳BUILD THE PLACE✳MAKE THE POSSIBILITY VISIBLE✳
02 / THE PROOF OF CONCEPTLEGACY BUSINESS PARK · GRIMES, IOWA
ONE DEVELOPMENT. ONE CLEAR STORY.
Don't just market
the space. Market
what it makes possible.
Legacy Park is a strong example of how property details, location advantages, and an established development track record can become one persuasive, recognizable campaign.
ILLUSTRATIVE CAMPAIGN / NOT AN ACTIVE PROPERTY LISTING
A SUBSTANTIAL STORY TO TELL
80 ACRESDescribed footprint of the original Grimes Legacy Business Park
1M+ SFProjected potential at full buildout in the company's published plan
250K SFDaimler Truck Parts build-to-suit facility reported completed in 2018
Figures are from Anderson's published project descriptions; development plans and present availability may have changed. Source ↗
One development.
Many reasons to choose it.
For an expanding contractor, a distributor, a manufacturer or a regional business, the question is not simply “How many square feet?”
It's “Can we build the next chapter of our business here?” Marketing should answer that question with confidence, speed and clarity.
FROM A PROPERTY LISTING TO A COORDINATED MARKET EXPERIENCETHREE APPLICATIONS / ONE IDEA
AP / BROKERAGE
DEVELOPMENT PORTFOLIOTHE
SPACE
TO GROW.
SPACE
TO GROW.
01 / FLEX SPACE
A better place for the business ahead.
A better place for the business ahead.02
Broker-ready persuasion
High-value presentation tools that make opportunities easy to explain, share and follow up.
AN ANDERSON PROPERTIES OPPORTUNITYMAKE
YOUR
MOVE.LEGACY PARK · GRIMES
YOUR
MOVE.LEGACY PARK · GRIMES
↗
03
A consistent campaign
Digital, email, social and signage that build recognition—and give prospects a reason to act.
These are original, illustrative marketing concepts prepared independently for this proposal, not approved Anderson Properties brand materials or depictions of actual properties.
03 / THE CONNECTED SYSTEMCREATIVE WORK. COMMERCIAL PURPOSE.
Not more marketing.
More productive marketing.
The goal isn't to simply look better. It's to build a repeatable process that helps Anderson attract qualified businesses, support brokers, turn interest into tours and keep its reputation growing.
01
Get found.
Reach businesses before their next space requirement becomes urgent.
SEARCH · CONTENT · TARGETED CAMPAIGNS
02
Make the case.
Turn location and building specifications into a clear business advantage.
PROPERTY STORIES · VISUALS · CASE STUDIES
03
Move the deal.
Equip brokers to convert interest into qualified conversations and tours.
BROKER TOOLS · FOLLOW-UP · LEAD ROUTING
04
Compound value.
Keep tenants connected, strengthen referrals and carry the story to the next project.
TENANT STORIES · RETENTION · REPUTATION
MEASURE WHAT MATTERS
Qualified inquiries • Tours scheduled • Lease conversions • Time to occupancy • Tenant referrals
04 / THE BUSINESS CASECONNECTING MARKETING TO PERFORMANCE
THE COST OF WAITING IS REAL.
A better story
should help create
a better result.
The value of effective marketing isn't just attention. It's how well that attention becomes productive conversations—and ultimately leased space.
Explore an illustrative gross-rent scenario using a published metro-wide industrial asking rent benchmark.
ILLUSTRATIVE SCENARIO01 / 02
7,500 SF45,000 SF
1 MONTH9 MONTHS
INDICATIVE ADDITIONAL GROSS BASE RENT$85,275At $7.58 per SF annually / NNN market average*
*Illustration only—not an Anderson rent quote, forecast, marketing attribution or net-profit estimate. Actual rents, lease-up timing, concessions and expenses vary. Benchmark: Colliers, Q3 2026 Des Moines industrial market report ↗
Get the right prospects to the right space.
Clearer digital property experiences, target-specific campaigns and better lead qualification.
Make every conversation stronger.
Give AP Brokerage confident, consistent materials that help prospects make decisions.
Build a brand that travels with the portfolio.
Develop a recognizable story and reusable system across properties, projects and years.
THE OPERATING IDEAOne dedicated leader. Strategy through execution.
Brand direction, campaign development, digital experience, property marketing and broker support—all working together instead of as separate projects.
05 / THE LONG VIEWA family name
A family name
on every building.
A legacy in every decision.
From one practical need to decades of development, the Anderson story has always been about seeing possibility before everyone else does.
The opportunity now is to make that same entrepreneurial thinking more visible—across developments, leasing relationships, tenant experiences and the next generation of the business.
NOT A REINVENTION.A MORE INTENTIONAL NEXT CHAPTER.
06 / A PRACTICAL STARTFIRST 90 DAYS
Start with clarity.
Prove the value.
Rather than proposing a large new marketing department, I'd begin by aligning with the owners and brokers, choosing a high-impact pilot, and measuring what it produces.
01 DAYS 01–30
Understand the business.
Review available space, target industries, current lead sources, marketing costs and broker workflows. Define the opportunity and baseline.
02 DAYS 31–60
Make one development a standout.
Build an integrated marketing pilot for a verified leasing priority: campaign direction, property storytelling, digital experience and broker toolkit.
03 DAYS 61–90
Measure, refine, extend.
Track qualified inquiries, tours and engagement. Improve what works and establish a practical playbook for the wider portfolio.
07 / THE PERSON BEHIND THE IDEA
I see the
business first.
Then I build
the story.
I'm Clint Hansen, a Des Moines-area brand and creative leader with more than 30 years of experience turning complex businesses into clear, compelling stories.
I've led enterprise-wide brand transformation, directed teams, and built connected marketing across digital, print, campaigns, presentations and experiences. My background includes Tractor Zoom, where I helped align the brand across marketing, sales, product and recruiting.
I'm proposing a hands-on, in-house marketing leadership role—not an agency pitch, a cosmetic rebrand, or a replacement for the relationships that already drive Anderson's success.
I'd welcome 20 minutes to explore whether I could help Anderson write its next chapter.